Moonrise

Thursday, February 4, 2010

I'm Baaaaack!

......and Finally! Some almost breaking News that leaves a good taste in your mouth...

I lourves me some Micky Dee's fresh french fries, but I've always hated those pissant little ketchup packages....

They either rip, or squirt wrong, there's no way to dip a fry....aaaagh.

But now?



The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open. Now ketchup giant H.J. Heinz Co. is unveiling the first major packaging change to the to-go condiment.

The new design has a base that's more like a cup for dipping and also a tear-off end for squeezing, plus it holds three times as much ketchup than a traditional packet.

"The packet has long been the bane of our consumers," said Dave Ciesinski, vice president of Heinz Ketchup. "The biggest complaint is there is no way to dip and eat it on-the-go."

Heinz has long struggled to find a design that lets diners dip or squeeze ketchup that could also be sold at a price acceptable to its restaurant customers. For this effort, it bought its design team a used minivan two years ago to test if their ideas really worked while eating on the road.

Heinz sells more than 11 million cases of its ketchup packets in the U.S. every year and it will continue to sell the traditional packet. The new packet is in test markets in the Midwest and Southeast and will roll out at select fast-food restaurants in the fall.......

I can't wait that long.

*Only good thing that I can think of that John Kerry has been even remotely involved in.....*
Wollf

3 comments:

DammitWomann said...

LMBO

Glad this makes you happy!!!

I so forget how easy you are to please. LOL

aA said...

Well, here in Texas, we have a place called Whataburger. It is just as the name implies; a big, juicy burger on a toasted bun with whatever you wants on it, from traditional "salad" to grilled onions, grilled jalapenos, and of course cheese.

They have them deep-well ketchup dipper packets for a long times.

Are ya hungries yet?

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